How to Discover Long Tail Keywords?

How to Discover Long Tail Keywords?

With good online content comes the responsibility of using the right keywords to beat the competition and be more discoverable. Apart from targeting ‘head terms’, one also needs to concentrate on using more specific long-tail keywords that will be less competitive and...
How to Market Your Book Online?

How to Market Your Book Online?

There are many talented writers among us who have been successful in writing an amazing book and grabbing a wonderful publishing deal. The hurdle that usually occurs at this point is with your publishing company’s marketing budget. With the boom in the digital...
The New SEO Principles

The New SEO Principles

It is very important to rank high in search engine results to ensure more visitors to your website which will eventually give you more leads and sales. SEO (Search Engine Optimization) has progressed over the years and is one of the top tactics used when it comes to...
The Role of Web Design in Digital Marketing Process

The Role of Web Design in Digital Marketing Process

In the era of digital technology, a company’s web design is the easiest, fastest and cheapest way to connect with customers directly and at the same time, at a personal level. A website is the most convenient tool to market your business and to communicate with old...