Best Practices for Real Estate Digital Marketing
Real estate is an evergreen industry which plays a major role in this world because it is a safest investment in this world, it is not the thing which can’t be lost or stolen by someone, it’s a definite need to all in past, people used to do traditional marketing by lack source and knowledge but now-a-days India has matured enough where buyers are searching for agents, projects, sellers, dealers, brokers etc.. on online to complete their final purchases by knowing what is and which is the exact match to them by using digital marketing as a best platform not only buyers as well as brokers and agents also doing the same thing is doing real estate by using digital marketing as a best platform to get best results in their platforms.
Leverage Social Media
Make sure that you have social media accounts like facebook, twitter, Pinterest, Instagram if you snap more pics of your property etc,. Because it is a powerful method to interact with users easily and it is an effective way to promote your properties or business. Through facebook, by creating page related to your properties you can do business by inviting friends and you can run Ad campaigns on social media platforms to reach more people and it is one of the best way to catch potential customers for making conversions. And add social sharing buttons to property your page to get users in touch and make them follow your pages to know the updates about your properties related information and updations should keep on going with valuable content in the pages to engage more people greatly.
Use Local Photos
Usage of local images shows more impact on properties because in all the times we are not just selling a house, you’re selling an area or whole town. Showcase the best in your photos that your area offer with beautiful locations of local area with high quality and photos and also familiar places to your property. It shows the best results because when someone going to buy a property or house people expect something beauty of the related property they contain requirements with this the most of the people get engaged to such type of qualities for example property should look good, familiar places want to be good, they attract to greenery and for any special places which is located nearby.
Hire a Professional Photographer
Successful digital real estates really great on good photography and bad ones will get diminish even though they are greatest of properties. So, it is better to hire a professional photographer how is experience on photographing homes and architecture or if you contains sophisticated equipment and having good knowledge on photography you may go on, but should think whether you are perfect on that or not.
Use Animated videos
First you consider that your animated video should be high-quality in resolution and high-quality cartoon videos with more informative about your real estate business it helps to establish brand and give a touch of personality and even you may consider your local landmarks and sites in your video which is animated with cartoon for targeting and keep it in mind that your video is not needed to be super sophisticated it might be simple, attractive and unique.
Create a Website
Create a website for your real estate business to become more available to your customers and you have to keep your site look and feel good and it should be more attractive to stay your customers for a long time with this, they land to all your pages to gather information about what they want as well as the site owner should give more information about properties and keep related high-quality photos to engage the users. Now-a-days using mobile sites increased a lot and it is proved that 80% of people using mobile apps because using app in mobile is very easy, and when to compare with websites so its better to contain one mobile app for your business and make the things easy to use for your clients and use virtual tours in all your pages and good high quality photos for clear visualization and easy to get access in google maps and list all the hotspots nearby and respective distance of their walk, make a street view to feel for the area where they are in, ideally they will find out easily the exact location mention all these things for getting best impression.
Provide a Virtual Tour
Before creating a virtual tour you have to think once about it is the best way to give a comprehensive, and it is online media presentation which represents a clear and reallocation in a realistic manner. it is the way to catch a potential buyers, and think about how you are going to project your property in your video and make sure that to give the best results for your clients because your clients time is very precious and they usually want to know all about property very deeply and also fastly, so there is a need to give more information about the property and you have to showcase the property every inch to inch and every corner should visible in high resolution to engage clients towards the property and it is very easy to do with the help of 360 virtual tours by this 360 virtual tour there is a benefit is that it gives a choice to viewers in what to look at in the given location.
Offer Free Webinars to Buyers
In this case, normally buyers except some knowledge from you before investing lots of money and time so you have to make sure that you need to give webinars to share your knowledge with your customers at least about buying and benefits from that and about mortgage that makes them to think about you and your property yes, it consumes time and energy but it establish some relationship between you and buyers that relationship is worth for you when they are ready for buying your property.
Testimonials are the best and tremendous signals for trust. Like, when a property buyer has had an awesome experience with you-you need to reach them and ask them for testimonial and if possible try to get their photo and keep it as a strategically in your website and aswell share them actively in social networks also by this process there is a chance to happen miracles and you will get your potential customers very fastly and it make sense.
Keep in Touch
After the close of buying, you should not give up with your past customers you should maintain good relationship with them even months, years later also they need to remember your name so that they definitely share your info to their friends and family members if anybody is in the thought of buying a property it is weight for you. Send them anniversary cards and gift cards in occasions and offer them a local care package like movie tickets and restaurant gift cards etc, And branding is obviously your buddy offer the branded goodies to them in local festivals and events to spread your brand to more people.
Leverage Call Tracking
Real estate is one of those industries that there is a definite need to use call tracking in their paid search campaigns. Most of the people who want to buy a property they used to make calls to find the realtor and also to make an appointment with the realtor to view property like apartment, house or something else. Some calls might come by seeing your PPC ad, so there you should be active to know that and you should able to track the calls from where they are coming and by seeing which ad they are calling and which keywords and ads are engaging people and driving calls.