Google’s New Paid Search Ads
Did you notice that the paid search ads have taken a new format on Google search results page?
Google has recently changed the design of the ads by making them similar to the organic results. Only differentiator is yellow “Ad” symbol on the paid search ads.
This looks like an intelligent move to increase the clicks to the ad results, as a normal user may not see the difference between paid link and organic link. But it looks like the advertisers are going to be happy with this change, as the clicks may increase.
Let us see how this change is going to affect the SEO and Paid Search Advertising practices.