How to Discover Long Tail Keywords?
With good online content comes the responsibility of using the right keywords to beat the competition and be more discoverable. Apart from targeting ‘head terms’, one also needs to concentrate on using more specific long-tail keywords that will be less competitive and rank your site higher on an online search. Using the perfect long-tail keywords form an essential part of the SEO content strategy irrespective of the size of your business. The long-tail keywords you find could be used as the title and main topic for a blog post or article (or video, or infographic, or any other type of content), or you could use them as variations to better optimize a longer guide or article targeting one primary keyword. The key is to identify the best long-tail keywords for your business and we have some wonderful tips for discovering these keywords below.
Instead of getting annoyed every time you try looking up something & Google is all hyped up to figure it out before you are done typing, use it your business’ benefit. Type your primary keyword & pay attention to the suggestions Google gives you. These are nothing but the most searched long-tail keywords and will give you wonderful insight into what to focus on in your content. Another added bonus that works on the same lines is the ‘Related Searches’ at the bottom of your basic organic result. Do keep in mind that these long-tail keywords could sometimes be specific to your location.
Long-Tail Keyword Tool
There are many tools available for free in the market that will generate long-tail keywords by using your primary keywords. Google Adwords Keyword Tool is most popular tool and yields satisfactory results. Other tools like Wordstream, Wordpot, Ubersuggest, Soovle and many more are available in the market. Social media tools like Youtube’s Keyword Tool & Twitter Search also generate good results. The main idea is to use multiple tools that will provide extensive results specific to your business.
Analytics & Search Query Reports
Dig into your analytics to find out which long-tail keywords are leading visitors to your website. You might find a variety of relevant long-tail keywords that do not have specific content related to them on your website and which can be written about according to your business’ area of expertise. To find your own private store of long-tail keywords, go into your analytics and locate your organic keyword referrals.
Similarly, mining your Search Query Reports when you are subscribed to PPC in Adwords will yield long-tail keywords that are driving traffic to your website. Look for keywords that are driving conversions and not just traffic. High-converting long-tail keywords are especially worth chasing.
Browse Online ‘Libraries’
eHow is a wonderful site that has extensive content, but not necessarily satisfactory information about the topics. Their content usually the kind that post-Panda Google, no longer favors. Pick long-tail keywords that are suitable to your business and are a safe bet to generate traffic and conversions. Analogous websites to eHow can be looked into as well.
Wikipedia is the most optimized site on the Internet and can definitely be utilized to discover long-tail keywords. Search for general keywords related to your business, where you will see the contents table usually has keywords that can be easily converted into long-tail keywords. The ‘See Also’ section at the bottom of the page also has wonderful related terms that you might find useful.
There is no harm in browsing through your competitors’ websites and ‘getting inspired’ (as we like to call it). You get a fair idea of what kind of content they are targeting and you could either form an innovative diversion of it or mold existing keywords to generate longer-tail keywords and drive traffic to your website.
By following our suggestions to discover long-tail keywords, you will definitely be able to achieve more beneficial results.