The New SEO Principles
It is very important to rank high in search engine results to ensure more visitors to your website which will eventually give you more leads and sales. SEO (Search Engine Optimization) has progressed over the years and is one of the top tactics used when it comes to digital marketing now. We bring to you the new SEO principles that will aid you in better optimization and to reach higher conversions.
Unlike old SEO where only a specific set of keywords were targeted, in the new SEO model, a wider range of keywords are used that are more likely to increase your conversion rates. Data from PPC conversions needs to be focused on. Using repetitive keywords will only increase your chances of landing in the content spam section on search engines, so refrain from it.
Prioritize User Experience
Landing up in search engine results is not the key goal in SEO now. Making the website more user-friendly with proper site management and diverse options of viewing on different devices is given importance to. The old SEO never paid attention to site speed, but in this fast-paced world, high page loading speed is essential to keep the visitors’ interest intact. A slow loading website will definitely result in high bounce rates.
Writing content that is compelling and aimed at your target audience instead of search engines is the new principle. Quality content that grabs instant attention and engages your visitors will increase time spent on your website and also pages viewed per visit. Content should be versatile and comprehensive. Using infographics, videos, documents, presentations and other forms of sharing information add diversity to your content. Also, focusing on creative and original content is the new SEO’s code of conduct.
Tags & Links
Gripping title and meta description tags for content should be used as advertisements to sell your content. The Rel: Authorship tag is significant for publishers who never got their due rewards and exposure under old SEO. This tag adds a human aspect and also the trustworthy label.
Link range is essential. Backlinks should comprise of branded anchor text, long-tail or partial match anchor text and the intermittent use of ‘noise’ anchors (eg: “Click here”).
Social media sites like Facebook, LinkedIn, Pinterest, Google+ and Twitter should be used for promotional purposes. Encouraging guests to blog and comment will increase traffic, especially when connected to social media sites. A personal connection needs to be established by using the right PR tactics.
Very unlike the old SEO team that consisted of technical SEO, link builders and copywriters, the new SEO team is more role-specific with a technical SEO heading creative link builders and strategists, social media SEO specialist, local and international SEO specialists, SEO analyst, infographic designer, graphic designer, video editor and a CRO (conversion rate optimizer).
Taking advantage of the newly updated Google algorithms, Penguin and Panda updates, and by following the above mentioned principles, a sturdy and dependable brand needs to be established that will last long. The ultimate goal of SEO has evolved from ‘getting your site to appear at the top of search engine results by using the right keywords’ to ‘generating productive traffic from search engines by using multidisciplinary approach.’