10 Tips to Boost Search Engine Rankings

10 Tips to Boost Search Engine Rankings

The world has changed considerably since the introduction of the World Wide Web. The websites have replaced the general stores and the blogs have become the instant gateway to knowledge. Hence, it is regardless to say there is a new trend among the people to make their mark in the realm of World Wide Web. But to distinguish yourself from others and to attract the online audience to your website, your website must have good search engine rankings. Or in short, your website must have to be SEO optimised.

What occurs to your mind when you hear the word SEO? Does your mind automatically tell you about the keywords? But SEO engulfs a lot more than just stuffing your web content with keywords. Actually, this is a common mistake that people make! Most of the people think that stuffing their content with well-researched keywords will help them to acquire good rankings in the search engine results pages. But that is not true! Although, the keywords are important for SEO but it is not the most important thing to do. So, what do you need to do to boost your search engine rank? Let’s find out:

Write Compelling Content

Does it sound little cheesy? However, it is true! Content is the most important thing when it comes to acquiring good search engine rankings. Previously, content was not so important and it was mostly overlooked by the bloggers. But with the latest Google Algorithm update, Google has made the content most important thing in determining the search engine ranking. Google has made it necessary for the content to be unique and of good quality. So, anyone using the spinner articles can be penalised by Google. Plus, your content must have a moderate length. That is, your content must be of at least 300 words to become SEO friendly.

Make Your Content Readable

Yes! Readability is an important factor when it comes to good search engine rankings. But what is readability? Readability determines how easily can an article be read and understood. Your content must have a good readability in order to get good search engine results. But how can you ensure good readability? Well, there are few things that you need to take care of. Your content must have- 10% or less passive sentences; more than 30% transition words and 20% or less long sentences. Plus, the paragraphs must not be too long! You can also take the Flesch Reading Ease test to check the readability of your content.

Don’t Forget to Optimise Your Images

It is well known that using images in the content boost the SEO rankings greatly. Images make your content more attractive and make it more appealing to your audience. Using good quality images help in increasing the conversion rate and help your audience to put their faith in you which in turn affect your SEO rankings greatly. You can also make the images more relevant to your content as well as to the search engines by adding ALT attributes using the keywords.

Add Relevant Keywords


Of course, the keywords must be added to the content to make it more appealing to the search engine. The keywords are certain phrases or words that people use to search anything they need in the search engines. So, your content will be shown at the top of the search engine results when those keywords that you have added o your content are searched on the search engines. But the keyword density must not exceed 2% as it can be considered as spam by the Google algorithm.

Use Attractive Headings

None of us likes to read a passage of texts without any breaks or headings. The absence of header tags makes the content very boring and decreases your traffic. And that is very bad for your SEO! So use proper header tags by using keywords. It will add more relevance to the content and the content will be uniformly divided into small interesting parts. Hence, you will be able to boost your SEO rankings!

Supply All Required Meta Data

Specifying a proper meta-title and meta-description is important for obtaining a good ranking in the search engine results. But what are meta title and description? Well, when you search something on a search engine; the title that appears on the result and the small snippet that is showcased below the title are what you are looking for. Specify a proper meta-title and do not forget to use the keyword in it. Secondly, add a meta-description and again use the keyword in it. Here, one thing that you should keep in mind that the description must not exceed 150 characters in order to be effective.

Take Care of Links

If you are looking for a way to boost your search engine rankings then you should never forget to use the interlinking or back-linking intelligently. The interlinking helps in increasing the conversion rates and also helps to keep your audience on your website. In return, it helps in increasing the SEO rankings greatly. Hence, link your pages or posts carefully to enjoy good ranking in the search engine results. But there is one little thing that you must know; do not link two posts having the same keywords on their slug as it may hamper your SEO ranking.

Keep the URL(Slug) Relevant

The slug or the link plays an important role when it comes to making your post SEO optimised. Slug is the link that the people see. So, if it becomes too long then it can actually reduce your organic traffic since it is something highly despised by the Google algorithm. Plus, you must not use any stop word in the slug to keep it SEO friendly.

Optimize for Greater Mobile Experience

The young generation of today spend most of their times on their mobile and they use their mobile devices to use the internet. Hence, mobile optimisation has become highly important for every website! And Google has clearly stated to penalise the sites which will fail to optimise their websites for the mobile devices. So, if you want to acquire good ranking in the search engine results then the mobile optimisation is a must.

Get Rid of the Broken Links

Nobody likes to get to a “404 Error” page after clicking on a link. Moreover, it indicates that your site is neglected and not updated properly with time! So, if your website has too many broken links then it will be easily neglected by the search engines and your rankings will suffer badly. Thus, get rid of the broken links in your page and enjoy good rankings. You can use tools like Screaming Frog and Xenu to check for broken links and correct them.

Search Engine Optimisation is a lot more complex process than it sounds! It is not just keyword stuffing rather it needs proper planning, execution and precision. There is a myriad of ways in which you can make your website SEO optimised. But the ones listed above will always be the best ones to help you secure good ranking in a search engine result page.

How Artificial Intelligence is Changing the World of Digital Marketing

How Artificial Intelligence is Changing the World of Digital Marketing

Today, Artificial Intelligence has taken control of everything, whether it’s about manufacturing a finished good or make some quick valid decisions, keeping the probabilities of occurrences into consideration, they control everything. Artificial Intelligence has also affected the world of digital marketing. But how exactly Artificial Intelligence is affecting the online marketing or digital marketing. Artificial Intelligence is a kind of self-learning program or a procedure. Artificial Intelligence observes the behavior of doing and adopts the same behavior, decreasing the chances of failure and many business organizations are opting to work on digital marketing strategies other than traditional ways. Let us see different scenarios, how artificial intelligence has affected the Digital Marketing world.

Analytics

Artificial Intelligence uses computerized algorithms to explore solution set for a given problem. All we have to specify is the goals or expectations of the outcome and algorithms will generate its corresponding iterations and patterns. We use the concept of generative design in the world of digital marketing for cluster analysis, predictive analytics, and audience segmentation. These technologies are used to analyze data and help to have the quick insight of the audience or the customer who are in touch. This computerized “foreknowledge” helps to deliver enhanced personalisation and allocate our resources more efficiently generative design can predict customer behavior and marketing industry prepares for a massive wave of product production and launching.

Segmentation

Segmentation is one of the most important parts of the business today, as it helps the marketer to generalize their customer into different categories. Basically, Segmentation depends on the browser and operating system, location, interests, engagement with a brand or product and more. It helps marketers to target their customers for the specific product.

But AI has also cemented itself in this field where many business organizations use automated tools to find out their target customer. The best tools today present in the market for segmentation is “SAP Hybris: Marketing to the ‘audience of one’ “.

Chatbots and Virtual Assistants

We observed a great growth and demand for chatbots and virtual assistants in the year 2017. KLM’s Messenger chatbot, one of the most used catboats today helped many of its users to find ATMs and a shopping mall in their nearest locations. It is expected that marketers will spend around and over $250 million dollars just on conversational technologies like chatbots and virtual assistants. In the coming years, Amazon’s Amazon Echo will be more widely used the virtual assistant and it will be used in 10 million homes.

According to a research carried by Adobe research, app downloads has taken a fall of 5% in the countries like the UK, France, and Germany as apps were not powered with chatbots.

Search Algorithms

Googles RankBrain is another machine learning AI system that delivers search engine results to the user. It is also responsible for ranking the result as their appearance on the Google. Only Rankbrain developers know how it works and yet, it is a mystery to many of the professionals. Rankbrain uses hummingbird to display its result. Rankbrain is also capable of taking an unusual conversational search query and make an understandable guess result to its user.

Website Optimization

Website Optimization has always been in the talk to spread an SEO article to the online user, in turn, getting website visitors to the website. Recently, we took care of the optimization problem manually for many websites, but the question was can website adopt it. The answer to that question came in the form of Artificial Intelligence. AI tools like GTmetrix and others were created to provide an outcoming algorithm that is capable of handling sort and optimizes actions on the inputs of the website. Yet, the perfected tools are not released as the research is in pursuit.

Content Creation

Content creation has always been a work that takes a lot of effort. A proper content is a must and required for the website, business organization and other products to be sold out, but AI also came in the market of content creation. Today, there are many AI-based tools that can generate a legit human readable content out of the raw conversation of two people. Gartner research shows that an estimated 20% of the business content will be created by AI-powered machines by the year 2018.

Sales Forecasting

Sales Forecasting is another field where companies hire experts from the market as forecasting a sale is done keeping many factors under consideration and it might be impossible to apply every single one of them as we humans like to keep everything simple and clear instead of chaotic and complexes. Artificial Intelligence can do this keeping all the factors under consideration at the same time and merge all the possibilities at can occur. The tools that are used for sales forecasting collects an immense raw data and apply all the factors to get a well-structured data.

Personalized Advertising

The programmatic ad buying process is widely dependent on the machine’s ability to make decisions. It depends on factors like location, web browser history, and web search while selecting the ad but these are generic ads. The Artificial Intelligence ads are personalized and delivered to users instantly based on his or her global profile. AI avoids users who have never interacted with specific advertisements shown to them. Yes, still a lot of things are pending with this current Artificial Intelligence technology which will be tested in the future.

Useful feedback

Player XP is an AI technology that is currently used to take some feedback in the world of game development which helps to improve game development and take it to the next level. There are many talks about the same AI technology to be used in the business organizations also.

AI as Creative Director

A Japanese ad agency once appointed an AI robot for assisting human employees while creation of ad video. Maybe we will find them soon in movie making soon.

Looking forward to sharing more updates on the impact of artificial intelligence in the area of marketing.

Google’s New Paid Search Ads

Google’s New Paid Search Ads

Did you notice that the paid search ads have taken a new format on Google search results page?

Google has recently changed the design of the ads by making them similar to the organic results. Only differentiator is yellow “Ad” symbol on the paid search ads.

This looks like an intelligent move to increase the clicks to the ad results, as a normal user may not see the difference between paid link and organic link. But it looks like the advertisers are going to be happy with this change, as the clicks may increase.

Let us see how this change is going to affect the SEO and Paid Search Advertising practices.

SEO Services In Hyderabad! Look At This!

SEO Services In Hyderabad! Look At This!

I was just checking the websites that are being shown up for the query, “seo services company hyderabad” in Google, just to see who all are there.

I was almost shocked to see the quality of the websites that are coming on the top of the results. Following is from a website which came in as the third in the result.

After seeing this and the other websites, I am getting a doubt whether Google really has updated its algorithm!

Why can’t the search engines develop an algorithm which can prevent this kind of crappy websites which are not at all for the users to read?

Some more creativity here!

Some Questions

1) Even if someone lands on their page, can’t they understand and find that the content is not making sense?

2) Is this the kind of service that they provide to their clients also?

3) Just coming at the top of the search results is everything? What about the user? Should they be treated as dumb people?

I really feel sorry for the companies and individuals who are falling into the trap of these so called “SEO Services”. According to me, bringing the visitor to the website is only 50% of the job, the remaining 50% is to make him or her do the intended task.

SEO Guys, Grow up! Do some thinking!

The ‘Beauty’ of Promoting a Salon through Digital Marketing

The ‘Beauty’ of Promoting a Salon through Digital Marketing

Running a successful fashion/beauty salon with the current cut-throat competition in the field is a definitely a difficult task. One needs to utilize all resources available for promotion and marketing in order to reach the clientele and maintain a profitable business. The best way to do this is through the web – Digital Marketing is the best and most convenient solution.

With nationally spread salons like LakmeJuice and B Blunt taking the internet by storm with their promotional activity, other salons should not get intimidated. Taking a leaf out of their book will help your business prosper by connecting with the customers at a personal level. Here are some helpful tips for all new as well as existing beauty salon owners:

Website

Making a website is the first thing that you should invest in. The layout should portray the theme of your salon as well as be attractive enough to keep the interest of the website visitor. Clear tabs with information about your salon, your theme/motto and the services that are offered (you may or may not include a rate card) are essential. The website can also include a soothing background music and pictures of the staff and happy customers. Contact details and address are obviously a must!

Social Networks

Once your website is up and running, the next digital media sector that you should target are the social networking sites like Facebook, Twitter, Pinterest etc. Take a look at the existing pages of beauty salons across the nation and in your city. A fun and interactive page are what is required to be maintained. For example, regular tweets with latest fashion and beauty related topics can be uploaded on Twitter & Pinterest.

Use Facebook’s Potential

Facebook is an excellent forum for promotion and marketing because of its multiple interactive features. Regular updates about client sessions (satisfied customers will be more than happy to pose for a picture) in the salon can be done by your employees. Professionalism needs to be maintained. Uploading pictures or videos of the latest trends in beauty, makeup, hairstyles, fashion and related areas will keep the interest of the page visitors active.

Interactive Sessions

Interactive sessions with your stylists can be arranged on any social media site wherein the clients can directly chat with your stylists and clear their doubts. Also, special offers or coupons can be given out especially for your Facebook fans or Twitter followers.

Online Appointments

The option of setting up an appointment online should be made available on all these forums.

Following these simple steps will definitely give your salon business a boost and enable you to reach a variety of clientele. With people checking their Facebook and Twitter almost every hour, you are bound to get the exposure that you desire and excel by providing the best customer service.