Good advertisements just not only circulate information & fetch leads, but it penetrates into the consumer’s mind with desires and beliefs. Online advertisement is the best available option to showcase your products or services in the online space. Advertising over the Internet including the PPC (Pay-Per-Click) ads has been a robust marketing strategy for the online or offline business, in order to produce faster leads through search engines like Google, Yahoo and Bing. This helps you in achieving your desired goals swiftly, unlike the free or natural search rankings that take longer time (months) to get desired results. Online Advertisements landscape can be broadly classified into the following categories.
Search Advertising is one of the effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there in the market, it’s never been more important to advertise online. Search marketing is a paid form of advertising which Involves a ‘Text Ad’ through links using the targeted keywords of your product/service. Once you click on the link, you would be directed to the targeted product or service page, based on the ad created. Search engines such as Google and Yahoo offer auctions on the ads based on the bids for the keywords and their relevance to the ads in the database. As a result, the advertiser or website owner would be charged a specific amount, PPC (Pay-Per-Click) per each click for that particular ‘Ad’. This advertising method is used in order to get prominent exposure on the search result pages (SERPs) quickly.
Display advertising relies on elements such as images, audio, and video to communicate an advertising message.
Image or Graphic Ads: One of the popular methods, where you could create an image of your product or service that lands the user on the desired page, once they click on the image.
Video Ads: These could get your product or service viral that could catch the attention of your targeted audience. You could shoot a short film depicting your product or service and place it on the sources like YouTube or even you could create television ads based on your business requirements and the budget.
Social Media Advertising
Any advertisement which is executed on social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc. is termed to be social media ads. For instance, Facebook with over 1.45 billion users worldwide, FB could be one of the best platforms to promote ads through images and videos. Broadly based on the products or services a respective social medium from the available options could be chosen for showcasing ads. Some of the social media tools we use are Hootsuite, Buffer, etc…
In the recent past, the usage of internet on mobile phones is rapidly inclining, with most of the shopping experience happening through mobiles, marketers & advertisers are working out hard to reach their targeted prospects through mobile ads including the mobile apps & mobile responsive websites.
Types of Mobile Ads include
Click to download ads: Ads meant to download mobile apps of the respective product or service as it directs the link to the app store or play store.
Click to call ads: A contact number of the advertiser is attached.
Image Text Ads / Banner ads: It redirects to the landing page of the advertiser.
Window-shopped and left the site?” Retargeting or Remarketing is the only answer to bring them back to your site and make them the intended purchase. Retargeting ads does a follow through to the other websites the intended buyer is browsing through thereby constantly reminding the buyer about his desire to buy the product or service which he/ she was searching for. Some of the tools we use include Adroll & Google AdWords targeting.
“Native Advertising is a form of paid media where the advertising experience follows the natural form and function of the user experience in which it is placed.” Instead of an exclusive ad, in native adverts content is placed along with the context. Some of the tools used in this newest content marketing strategy are Outbrain and Taboola.
Some of the merits of Native Adverts are given below:
- Quality click through rates (CTR) and highest performance metrics.
- Native captures more attention & empowers customers.
- Brand Recall with native adverts is 2X better than the conventional banner ads
- Native Advertisement certainly builds up the relevance in the consumer’s mind
- Ability to build trust and long-term relationships with the potential customer
“Programmatic” advertisement is nothing but using software to automate the buying, placement, and optimization of media inventory via a bidding system, in contrast to the conventional methods of RFQ’s, RFP’s, negotiations & purchase orders. It essentially uses machine algorithms to buy ads.
Programmatic ads allow specific messages & creative’s to the right person, at the right time in the right context – using customer insights. This new age advertising platform delivers more precision and personalization of messaging and media, resulting in more efficiently targeted campaigns, and less of the “spray & pray” methodology of digital advertising – which is less targeted & based mainly on impressions.
A recent report by AdRoll estimates that about 66% of Marketers Plan to Increase Programmatic Ad Spend, no doubt programmatic advertisement is the next big thing in the advertisement Industry. Some of the tools we use in programmatic space include Rubicon, Double-click, Choozle etc..
With over a decade experience in creating and managing online advertising campaigns, Sweet Digital can assure you the best-paid marketing services for your brand promotion. Our choice of keywords, highly effective ad copy and creatives, best in class targeting techniques, superior bid management skills will help you achieve better ROI with your advertising campaigns.
Talk to us for a free online advertisement consultation